尊敬的受訪(fǎng)者：
您好！ 本次調(diào)研旨在全面了解海外消費(fèi)者對(duì)中國(guó)農(nóng)產(chǎn)品的消費(fèi)需求、行為習(xí)慣、產(chǎn)品期望及購(gòu)買(mǎi)障礙，為中國(guó)農(nóng)產(chǎn)品拓展海外市場(chǎng)提供數(shù)據(jù)支持，幫助優(yōu)化產(chǎn)品定位、營(yíng)銷(xiāo)渠道及服務(wù)策略，增強(qiáng)中國(guó)農(nóng)產(chǎn)品在國(guó)際市場(chǎng)的競(jìng)爭(zhēng)力 。
數(shù)據(jù)隱私聲明
本問(wèn)卷采用完全匿名制，數(shù)據(jù)僅用于學(xué)術(shù)研究
依據(jù)GDPR條例，您可隨時(shí)要求刪除提交內(nèi)容
數(shù)據(jù)存儲(chǔ)于歐盟境內(nèi)加密服務(wù)器，保留期限不超過(guò)2年
Dear Respondent:
Hello! This survey aims to comprehensively understand the consumption demands, behavioral habits, product expectations and purchase obstacles of overseas consumers for Chinese agricultural products. It provides data support for the expansion of Chinese agricultural products' overseas markets, helps optimize product positioning, marketing channels and service strategies, and enhances the competitiveness of Chinese agricultural products in the international market.
Data Privacy Statement
This questionnaire adopts a completely anonymous system. The data will only be used for academic research.
According to the GDPR regulations, you can request the deletion of submitted content at any time.
The data is stored in encrypted servers within the European Union and will be retained for no more than two years.
1. 您的年齡是？How old are you?
18-25 26-35 35-45 46及以上（46 and up）
2. 您的國(guó)籍是？What is your nationality?
美國(guó) the US 德國(guó) Germany 英國(guó) the UK 日本 Japan 其他 Other countries
3. 您的年收入?yún)^(qū)間是？What is your annual income range?
低于$20，000（Less than $20,00） $20，000-$50，000 $50，000-$100，000 $100，000以上（Over $100,00）
4. 您通常通過(guò)哪些渠道購(gòu)買(mǎi)進(jìn)口農(nóng)產(chǎn)品？（多選） How do you purchase imported agricultural products? (Multiple choice)
亞馬遜/eBay等電商平臺(tái)（Amazon/eBay） 本地超市/專(zhuān)賣(mài)店（Local supermarkets/specialty stores） 社交媒體直播帶貨（Social media live commerce） 朋友代購(gòu)（Purchasing agents）
5. 您購(gòu)買(mǎi)中國(guó)農(nóng)產(chǎn)品的頻率是？How often do you buy Chinese agricultural products?
每周一次once a week 每月1-3次1-3 times/month 每季度1次Quarterly 從未購(gòu)買(mǎi)過(guò)Never
6. 您最感興趣的中國(guó)農(nóng)產(chǎn)品品類(lèi)是？（多選）Which Chinese agricultural products interest you most? (Multiple choice)
茶葉Tea 食用菌類(lèi) Edible mushrooms 枸杞/中藥材Goji berries/Chinese herbs 干果蜜餞 Dried fruits 其他Other
7. 您能接受的中國(guó)農(nóng)產(chǎn)品溢價(jià)幅度是？
What premium are you willing to pay for Chinese agricultural products? 不溢價(jià) No premium 10%以?xún)?nèi)Up to 10% 10%-20% 20%以上 Over 20%
8. 您最關(guān)注的認(rèn)證標(biāo)準(zhǔn)是？
Which certifications do you value most?
有機(jī)認(rèn)證 Organic 公平貿(mào)易認(rèn)證 Fair trade ISO質(zhì)量認(rèn)證 ISO 清真/猶太認(rèn)證 Halal/Kosher
9. 您認(rèn)為哪種包裝設(shè)計(jì)更具吸引力？
Which packaging design appeals to you more? 傳統(tǒng)東方美學(xué) Traditional oriental style 現(xiàn)代簡(jiǎn)約風(fēng)格Modern minimalism 環(huán)保可降解材料Eco-friendly materials 透明可視化設(shè)計(jì)Transparent design
10. 您認(rèn)為當(dāng)前購(gòu)買(mǎi)中國(guó)農(nóng)產(chǎn)品的主要障礙是？（多選） What are the main barriers to purchasing Chinese agricultural products? (Multiple choice)
物流時(shí)效慢 Slow logistics 產(chǎn)品描述翻譯不清晰Unclear product descriptions 質(zhì)量信任問(wèn)題Quality concerns 支付方式不便 Payment issues
11. 您更傾向于通過(guò)哪種方式建立信任？
How would you prefer to build trust? 第三方檢測(cè)報(bào)告Third-party lab reports 用戶(hù)評(píng)價(jià)User reviews 原產(chǎn)地溯源直播Origin traceability 本土KOL推薦Local KOL endorsements
12. Would you pay extra for eco-friendly packaging?
您是否愿意為環(huán)保包裝支付額外費(fèi)用？ 愿意 Yes 不愿意 No 視溢價(jià)幅度而定 Depends on premium
13. 您是否關(guān)注農(nóng)產(chǎn)品背后的農(nóng)民增收故事？ Do you care about farmers' income growth stories behind products?
非常關(guān)注 Strongly care 一般關(guān)注 Somewhat care 不關(guān)注 don't care
14. 您認(rèn)為中國(guó)農(nóng)產(chǎn)品在哪些方面可以進(jìn)一步創(chuàng)新以滿(mǎn)足您的需求？（請(qǐng)用1-2句話(huà)描述） In what aspects do you think Chinese agricultural products can further innovate to meet your needs? (Please describe in 1-2 sentences)