Riot Games' League of Legends Player Churn Questionnaire

Thank you for taking the time to participate in this questionnaire on League of Legends player churn. The purpose of this questionnaire is to explore the behavioural patterns, game experience and factors that may cause players to stop playing League of Legends, in order to help us better understand the causes of player churn.
The questionnaire will cover the following sections: player background and demographics, gaming experience and behaviour, motivations and emotional relationships, social and regional relevance, retention and churn indicators.
1. Age
2.

Gender

3.

Educational Background

Section A：Player Retention

4. I am satisfied with the overall gaming experience of League of Legends.
5. The community atmosphere of League of Legends makes me feel satisfied with the game.
6. I plan to continue playing League of Legends in the coming months.
7. Content updates in League of Legends (e.g., new champions, game modes) keep me interested in the game.
8. The core gameplay of League of Legends (e.g., matches, strategies) motivates me to play long-term.

Section B：New Player Acquisition

9. The tutorial in League of Legends effectively helps me understand the game’s basics.
10. I find League of Legends easy to pick up for new players.
11. Interactions with existing players give me a positive first impression of League of Legends.
12. The initial gaming experience in League of Legends makes me feel the game is suitable for new players
13. The onboarding process in League of Legends encourages me to continue exploring the game.

Section C：Game Complexity

14. I find the game mechanics of League of Legends (e.g., champion abilities, item choices) easy to learn.
15. The complexity of League of Legends makes the game challenging and enjoyable.
16. The complexity of League of Legends does not discourage me from continuing to play.
17. League of Legends provides sufficient resources (e.g., tutorial videos, guides) to help new players manage its complexity.
18. I believe the learning curve of League of Legends is reasonable for new players.

Section D：Toxic In-game

19. I rarely encounter toxic behavior (e.g., harassment, negative comments, or unsportsmanlike conduct) in League of Legends.
20. Toxic behavior does not make my gaming experience in League of Legends unpleasant.
21. I believe League of Legends effectively addresses in-game toxic behavior (e.g., through reporting and punishment systems).
22. Toxic behavior does not make me consider reducing my playtime or quitting League of Legends.
23. Toxic behavior does not make me feel disappointed in the League of Legends community.
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