?Questionnaire on the Relationship Between Fan Loyalty and the Commercialization of the VA-11 HALL-A

Welcome and thank you for your participation!

This survey aims to explore the connection between the fan community and the commercial development (such as merchandise, sequels, etc.) of the game VA-11 HALL-A. Your valuable opinions will help us understand how players view the expansion of this beloved IP.

The survey is anonymous and will take approximately 5-7 minutes to complete. We appreciate you taking the time to share your thoughts.
Part 1: Basic Information
1. Your age
2. How long have you known VA-11 HALL-A
3. Do you belong to official fan communities
Part 2: Quantitative Questions (1=Strongly disagree, 5=Strongly agree)
4. Fan Loyalty Measurement
  • 1
  • 2
  • 3
  • 4
  • 5
I can clearly explain VA-11 HALL-A's core storyline
I recognize VA-11 HALL-A's unique cyberpunk aesthetic
I experience strong emotional resonance when playing
I consider myself part of VA-11 HALL-A fan community
I spend extra time studying background settings
I plan to follow future updates/content
I prioritize VA-11 HALL-A over similar new games
I've recommended VA-11 HALL-A to others
I shared game content on social media
I created fan works (art/analysis)
5. Commercialization Effectiveness
  • 1
  • 2
  • 3
  • 4
  • 5
?I have purchased official VA-11 HALL-A merchandise before.?
 ?I am willing to buy new VA-11 HALL-A merchandise in the future.?
 ?I am willing to pay a premium price for limited-edition VA-11 HALL-A products.?
 ?I have recommended VA-11 HALL-A merchandise to friends or other fans.?
 ?I actively follow news about VA-11 HALL-A's collaborations with other brands or IPs.?
 ?I would consider purchasing VA-11 HALL-A collaboration merchandise to show support.?
 ?I have shared my experiences with VA-11 HALL-A merchandise online (e.g., social media, forums).?
 ?Poor quality of official merchandise would reduce my interest in future products.?
 ?I believe purchasing official merchandise is an important way to support the VA-11 HALL-A IP.?
 ?I have actively inquired about or searched for specific VA-11 HALL-A merchandise.?
Part 3: Qualitative Questions
6. What specific aspects of VA-11 HALL-A—such as its narrative, characters, art style, or overall atmosphere—resonate most deeply with you? How do these elements shape your expectations or preferences regarding official merchandise?
7. If you have purchased VA-11 HALL-Amerchandise, what were the primary factors influencing your decision (e.g., emotional attachment, design quality, collectibility)? If you haven’t made a purchase, what key concerns or barriers have held you back (e.g., price, accessibility, product relevance)?
8. In your view, how well does the current commercialization of VA-11 HALL-A(e.g., product variety, collaboration projects, quality standards) align with the expectations of the fan community? Please highlight areas of success or potential disappointment.
9. How likely are you to recommend VA-11 HALL-A(the game itself) or its merchandise to others? What factors would you emphasize—or caution against—when making such a recommendation?
10. What commercializatiWhat strategies or approaches do you believe would help the IP’s commercial development maintain its unique appeal while achieving sustainable business growth? For example, are there specific types of products, collaborations, or fan engagement activities you would support?
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